Becoming My Own Web Design Client

You’re reading this on the latest version of the Creagent Marketing website, which means we’ve gone through another internal update. Just like moving into a new home or apartment, designing a new website is an opportunity to de-clutter and focus on only the best stuff. As a website design agency, this is a secondary benefit to our services.

I focus on designing websites for other businesses all the time. So being my own client is an opportunity to assess the approach and process. And ideally make it even better for future clients.

Here are a few things I learned:

Identifying model websites is a MUST.

I always ask my clients to dig up a few designs they really love or specific elements that stand out. The process helps me understand their aesthetic, but it can also be a tool for becoming un-stuck. As I worked on the new Creagent Marketing site, there were times when I was at a loss for how to lay out certain sections. Reviewing other agency sites served as an inspiration. It also provided specific ideas that led me down the right creative path.

Photography is the number one asset.

There was a noticeable difference from the last time I re-designed our website because we had fewer photos to use back then. This time, it was luxurious to be able to dig through several years of pictures. For those businesses who don’t have an extensive library of photos, I suggest budgeting for a photographer as part of a website redesign moving forward. It’s not absolutely necessary, but it makes a huge difference.

One piece of “pillar content” is a great launchpad.

Search engine compatibility and optimization is one of the most important features of any website. An emerging trend is for businesses to generate “content clusters,” or a series of pages and posts around one primary topic. In 2018, I worked on an ebook about travel consumer segments, which became a central piece of content for our new website. In blog and social media posts moving forward, we’ll be able to reference this ebook to increase visitors and leads. This is something I will encourage businesses to attempt in the future. Having a central piece of content helps visitors find and navigate the site. It also establishes a strong, authoritative voice around a specific topic. The benefits are endless.

I enjoyed the opportunity to learn more about my work. This process revealed more tools that can be used for future projects and clients. As always, I look forward to implementing these – and many other – lessons into our upcoming website designs.

Launched: The Cellar Modern Fusion Restaurant

Today, we are announcing the launch of a new mobile-responsive website for The Cellar, a restaurant and wine bar in Corning, NY. This project was fun to sync up with recent renovations to the Market Street restaurant, and the new website provides a better all-around experience for visitors looking to peruse the menu, connect on social media, and make dinner reservations online.

Below is a screen shot of the old website:

the cellar corning ny website

Creagent Marketing designed the original website for The Cellar almost 5 years prior, and it was time to not only update the aesthetic, but also to make it more mobile friendly. The new website features much of the same content while highlighting some of the great photography by Lee Speary and making it easier to navigate and read on all devices.

Below is a screen shot of the new website with mobile optimization:

the cellar website design corning ny

To view and navigate the full site, visit www.CorningWineBar.com.

Launched: Seneca Lake Wine Trail

In early January, Creagent Marketing launched a new “interim” website for the Seneca Lake Wine Trail. The organization’s old website could no longer be updated and its content was out of date.

Below is a screen shot of the old website:

old seneca lake wine trail website

Without the proper amount of time to issue a Request for Proposal (RFP) and incorporate every piece of desired functionality, the Seneca Lake Wine Trail turned to Creagent for a quick overhaul that would incorporate all of the most essential content within a beautiful, responsive layout. Our team dug into the organization’s library of photography, featuring shots that provide the range of experiences one should expect when visiting the Wine Trail. We quickly organized the written content to match the old website while executing some changes to improve navigation and flow.

Below is a screen shot of the new website:

Seneca Lake Wine Trail website designed by Creagent Marketing

To view the entire website, visit www.SenecaLakeWine.com.