As an agency, we’ve always had a soft spot for working with non-profits and local organizations. When the Community Foundation of Elmira-Corning and the Finger Lakes wanted to create a campaign that celebrated the individuals and organizations that worked behind the scenes to better their communities, we knew it was something we wanted to be a part of. As a result, Good Works was born.
Good Works is a storytelling campaign across social media and traditional media that uses video to focus on four very different community programs. To begin, we selected the four organizations, with the help of the Community Foundation, who recognized a particular problem within their community and took steps to actively solve those issues. We sat down with members of each organization to document their stories and passion for the work that they do, to produce one informative piece. As the driving force behind the Good Works campaign,the completed video productions were shared with various nonprofits, bloggers, and regional and national media to maximize exposure.